Stellenangebote bei Bayer (Schweiz) AG

ABOUT THE ROLE: Are you passionate about digital marketing and ready to make an impact in the consumer and healthcare sectors? As the Media & Content Manager, you will develop and implement innovative media strategies that resonate with consumers, shoppers, and healthcare professionals. You will collaborate closely with cross-functional teams to drive brand strategy across various digital channels, ensuring your brands stay at the forefront of industry trends. If you thrive in a dynamic environment and are eager to shape the future of digital communication, we want to hear from you! TASKS & RESPONSIBILITIES: Develop the local media and content strategy by category for consumers, shoppers, and healthcare professionals, adapting global guidelines in collaboration with the Management Team, Brand teams, and Trade Marketing. Drive brand strategy across different media channels based on consumer journeys and available data, delivering state-of-the-art brand websites, SEO/SEA, social media strategies, and online media planning to achieve sales objectives. Establish and lead new types of digital communication to engage consumers, identify emerging trends in digital marketing, and evaluate new technologies, providing strategic guidance to brand teams. Own and manage media and content projects and initiatives, leading collaboration with cross-functional internal and external resources. Contribute to the e-commerce channel strategy in collaboration with Sales, evaluating business potential and executing go-to-market plans. Support Trade Marketing in developing strategies for engaging healthcare professionals and digital point-of-sale plans. Set and monitor metrics that represent progress against digital goals, providing training and guidance to brand teams for digital activation tracking. Ensure continuous capability building and education for the Marketing teams and relevant internal departments, actively engaging with global and regional d